a50期货配资

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2020企业声音|浙江启德:苦练内功,做好多维度服务

2020-6-6 编辑:采编部 来源:互联网 阅读次数:
  导读:一场新冠肺炎疫情注定了2020年不同寻常。线下消费停滞、制造工厂纷纷停工、各类营销活动中止使得中国家居建材产业的第 一季度业绩受挫。市场竞争趋于白热化,在这关键时期家居建材业打响了“企业保卫战”。...
一场新冠肺炎疫情注定了2020年不同寻常。线下消费停滞、制造工厂纷纷停工、各类营销活动中止使得中国家居建材产业的第 一a50期货配资季度业绩受挫。市场竞争趋于白热化,在这关键时期家居建材业打响了“企业保卫战”。北京建博会特别策划“2020企业声音”,对话家居建材企业,了解疫情当前,企业是如何在重压之下危中寻机、排兵布阵?共探2020家居建材产业如何“变·局”。

本期采访嘉宾:浙江启德新材料有限公司营销副总经理向和银

嘉宾精彩观点

a50期货配资1.ZHENGSUOWEIYOU“WEI”CAIYOU“JI”,YIQINGGUOHOUJIASUXINGYEXIPAI,TAOTAIYIBUFENLUOHOUDECHANGJIAHEFUWUSHANG,TONGSHITENGCHUGENGDUODESHICHANGKONGJIANJIDAOPINZHIYUKOUBEIHAODEQIYEGENGDADEFAHUIKONGJIAN,JINERJIAKUAITISHENGZHENGGEXINGYEDEJIZHONGDU。

2.QIYEZAIGAOSUKUOZHANGDETONGSHI,GENGYAOKULIANNEIGONG,ZUOHAODUOWEIDUFUWU!

3.XIWANGJIAJUJIANCAIQIYEYAOYUECUOYUEYONG,FAHUIJIAJURENDESHIMINGHEDANDANG,GONGTONGDAZAOJIAJUSHICHANGXINGEJU。

以下为采访实录:

BJBD:本次疫情发生在中国经济“虚弱的时候”,其影响是可以预见,这会对企业发展产生哪些影响?

a50期货配资XINGUANYIQINGSHIJIAODAHEITIANESHIJIAN,GUONEIYIQINGJIBENKONGZHI,QUANQIUYIQINGZAIMANYAN,ZHONGGUOJINGJIXIAXINGYALICHAOCHUYUQI。ZHEIDUIGUONEIJIAJUJIANCAIXINGYEYIJIGUOWAIMAOYIDOUZAOCHENGLEBUXIAODEYINGXIANG,YOUQISHIDUIYIXIEXIAOQIYEZAOCHENGLEQIANSUOWEIYOUDECHONGJI。DANSHI,SUIZHEGUONEIYIQINGFANGKONGXINGSHICHIXUXIANGHAO,SHENGCHANSHENGHUOZHIXUZHUBUHUIFUZHENGCHANG,JIAJUMAICHANG、ZHUANGSHIGONGSI、JIANCAIJIAJU、RUANTIJIAJUDENGLINGYUXUNSUHUIWEN,DAZHONGXINGJIAJUJIANCAIQIYEHUIFUXIANGDUIJIAOKUAI。ZHENGSUOWEIYOU“WEI”CAIYOU“JI”,YIQINGGUOHOUJIASUXINGYEXIPAI,TAOTAIYIBUFENQUEFAJINGZHENGLIDECHANGJIAHEFUWUSHANG,TONGSHITENGCHUGENGDUODESHICHANGKONGJIANJIDAOPINZHIYUKOUBEIHAODEQIYEGENGDADEFAHUIKONGJIAN,JINERJIAKUAITISHENGZHENGGEXINGYEDEJIZHONGDU。

——XIANGHEYIN

BJBD:后疫情时代,家居建材行业的竞争格局有哪些变化?

后疫情的竞争格局,我主要从万变不离其宗的产品来分析。第 一点,现代社会的快节奏,让每个人都忙忙碌碌,总觉得时间不够用、精力不够用,这就促使我们企业合作的经销商以及终端业主,更倾向于选择能够提供一站式货源的企业或品牌;第二点,消费者对产品的选择不再局限于功能性价值层面,更为关注产品所蕴含的个性价值和美观价值。

SUOYI,“QIDE”JIANGJIXUBAWOSHICHANGJIHUI,JIASUZIYUANZHENGHE,TUIJINDUOYUANHUAFAZHANZHANLVE,YONGZHUANYEDECHANPINHEJI ZHIDEFUWUSHIPINPAIZAIJINGZHENGZHONGTUOYINGERCHU。TONGSHI,XIWANGJIAJUJIANCAIQIYEYAOYUECUOYUEYONG,FAHUIJIAJURENDESHIMINGHEDANDANG,GONGTONGDAZAOJIAJUSHICHANGXINGEJU。

——XIANGHEYIN

BJBD:针对疫情,贵企业做了哪些战略性调整?

a50期货配资MIANDUIYIQING,“QIDE”GUODUANJIAQIANGQUDAOJIANSHE,KUAISUZENGSHELEHUWAIGUANGGAOBANGONGCHENGBU、YIYONGMENSHIYEBU、DIANSHANGTAOBAOBUDENG。GENJU2019NIANSHICHANGSHOUJIDAODEXINXIDUICHANPINXINGNENGJINXINGLEGAIJINHEYOUHUADETONGSHI,WEIMANZUZHONGGAODUANXIAOFEIZHE,“QIDE”FENBIEXINKAIFALEHANGKONGSHIXINDAPINGBANHEAJIFANGHUOJIEJINGBAN。WEISHIYINGSHICHANGDEFAZHAN,“QIDE”HUIJIADAYANFAFEIYONGTOURU,BUDUANKAIFACHUMANZUSHICHANGXUQIUDEXINCHANPIN。

ZHEIXIENIAN,JIAJUJIANCAISHICHANGJIAOWEIHUOYUE,“QIDE”YEDEDAOLEKUAISUFAZHAN。GONGSIZAI2009~2013NIANJIAN,YEWUFANWEIYOUCHUQIDEMUYEKUOZHANDAOPVCMO、ZHUMUXIANWEIJICHENGQIANGBAN,XIANRUJINGONGSIYEWUYIJINGGUANGFANSHEJIZHENGZHUANGDINGZHI、MEN、DIBAN、HUWAIGUANGGAOBANDENG。MIANDUIYIQING“DAKAO”,“QIDE”GENGJIAZHONGSHIRENCAIDEYINJINHEPEIYANG。“QIDE”WEIJILIYUANGONGDEJIJIXING,TIGAOLEYEWUYUANGONGDEXIAOSHOUTICHENG,BINGZENGJIALE25%DECHUCHABUTIEFEIYONG。

SHICHANGYINGXIAOZHONGDIANZESHIFANGZAILEYOUSHANGFUSHANGFANGMIAN。QIYEJIADAGUANGXUANTOURULIDU,TISHENGPINPAIYINGXIANGLI,TIGAOZHONGDUANJINGXIAOSHANGDELIRUNKONGJIAN;JIYUJINGXIAOSHANGZHONGDUANDIANMIANZHUANGXIUZHICHI;DINGQIKAIZHANPEIXUNHUODONG,TISHENGZHONGDUANYUNYINGYEWUSUYANGJIZHUANYENENGLI。

a50期货配资——XIANGHEYIN

BJBD:现如今的家居建材行业的发展趋势,您认为可以从中获得哪些经验与启示呢?

XIANZAIRENMENDUIYUSHENGHUOSHUSHIDUDEYAOQIUYUELAIYUEGAO,DUIJIAJUCHANPINYEYUELAIYUEGUANZHU。JIAZHUANGSHICHANGRONGLIANGDA,PINPAIYUNJI,JINGZHENGGENGJIAJILIE。“QIDE”YIZHIZHILIYUJIEJUEKEHUDANDIANXIAOSHOU,ZHENZHENGBANGZHUJINGXIAOSHANGQUDAZAOZHUANYETUANDUI,ZHUBUXINGCHENGLEYIZHENGTAOCHENGSHUDEBANGFUXITONG。YINDAOHECHUANGZAOXIAOFEIZHEXUQIU,ZUODAKEDANZHI。WORENWEI,QIYEZAIGAOSUKUOZHANGDETONGSHI,GENGYAOKULIANNEIGONG,ZUOHAODUOWEIDUFUWU!

a50期货配资——XIANGHEYIN

BJBD:企业若有借助互联网开展线上工作,具体服务措施有哪些,以及效果?

ZAIDIANSHANGFANGMIAN,WOMENWEIZHENGHEXIANSHANGXIANXIAZIYUAN,XINZENGLEDIANSHANGTAOBAOBUMEN;YIQINGQIJIAN,GONGSITONGGUOZHIBODEFANGSHIKAIZHANLEYIXILIEPEIXUN,JINGXIAOSHANGCANYUDUJIAOGAO;2YUE28RIWAN,GONGSIZU ZHILEYICHANGZHUTIWEI“JUHUIKAIMENHONG、ZHIBOQIANGGONGCHANG”DEXIANSHANGZHIBOHUODONG,2GEXIAOSHIDEZHIBOSHIJIANLI,CHAO6WANRENZAIXIANGUANKAN,HUOZAN11WAN,ZHIBOJIANXIADANDADAO732DAN;4YUE26RI,GONGSIKAIZHANDEYI“GONGCHANGLAIXI、QIANWANRANGLI”WEIZHUTIDEXIANSHANGZHIBOHUODONGZHONG,ZONGDINGDANDADAO1326DAN;GONGSIHAIJIMEIGEQUYUPEIZHILEZHUANYEKEFURENYUAN,TONGGUOWEIXINDENGGONGJUJISHIJIEDAN、ZHIDAN、WULIUGENZONG、SHOUHOUFUWUDENG;TONGSHI,WOMENHAIDUIGUANWANGJINXINGLETIGONGXIANSHANGCHANPINZHANSHI、FANGWEICHAXUNDENGYOUHUA。

a50期货配资——XIANGHEYIN

企业对北京建博会有话说

XIANGHEYIN:BEIJINGJIANBOHUIYUJIAJUJIANCAIXINGYEFENGYUTONGZHOU、GONGKESHIJIAN,JIEJINSUONENGWEIXINGYEXUNENG,ZAICIGANXIEMEIYIWEIZHANHUIGONGZUORENYUANDEXINKUFUCHU,WOMENYEJIANGJIJIPEIHECICIZHANHUIDEJUBAN,QIDAIYUGEWEIXINLAOPENGYOUZAIDI30JIEBEIJINGJIANBOHUIXIANGJIAN。


BENWENGUANJIANCI:

a50期货配资WENZHANGCHUZI:HULIANWANG,WENZHONGNEIRONGHEGUANDIANBUDAIBIAOBENWANGZHANLICHANG,RUYOUQINQUAN,QINGNINGAOZHI,WOMENJIANGJISHICHULI。

 
 
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